Instagram Guides

Most Popular Instagram Hashtags (2023 Ultimate Guide)

Kristen Edwards

10 mins

•

Feb 21, 2023

TABLE OF CONTENTS

Instagram hashtags are a great way to maximize your reach on the platform. While they may appear rather simple, hashtags have a lot going on for them. Finding and using the right Instagram hashtags can help you target the right audience, increase engagement and even drive sales.

In today's blog, we’ve compiled a list of 2023's most popular and top Instagram hashtags that will help you reach your target audience, build relationships with other users, and increase your engagement rate.

Whether you're still new to hashtags or a pro, we're confident you'll learn a thing or two in our blog! We'll go over what Instagram hashtags are, the right etiquette to use them, and more.

So, without further ado, let's dive right in!

What are Instagram hashtags?

Hashtags are a compilation of letters and numbers, sometimes with an emoji, which act as clickable links. Clicking on a hashtag enables Instagram users to see posts related to it - for instance, when someone clicks on "#cats", they have access to all the other posts carrying that same hashtag.

Hashtags are also searchable. Meaning, if you search for #travel through the Instagram search bar, it will bring up all public posts related to travel.

Why are Instagram hashtags important?

Hashtags are a great way to discover content on Instagram. For example, if you are looking for posts related to Paris, you can simply search for #paris and you'll get access to all the posts related to it.

But, it gets better. Let's say you want to focus on something more specific like Moulin Rouge. Well, if you look for #moulinrouge on Instagram, you'll get access to all the posts related to it.

Hashtags are a great way to find audiences based on interests. For example, hashtags like #nikon and #canon are popular among photographers, and they say a lot about the user's interests, preferences, and passions. Similarly, hashtags like #hudabeauty and #motd provide insight into the user's passion for makeup and fashion.

In many ways, hashtags on Instagram are like SEO to a website/online business.

Top Instagram hashtags of all time

Alright, for starters, let's familiarize ourselves with some of the most popular Instagram hashtags. We've compiled a list of the top 100 Instagram hashtags of all time based on the number of posts that carry the given hashtag.

Here is a list of the top 100 hashtags of all time in descending order:

#art (442.7 Million Posts)
#nature (410.3 Million Posts)
#summer (409.9 Million Posts)
#me (371.8 Million Posts)
#style (347.6 Million Posts)
#smile (337.2 Million Posts)
#fun (334.2 Million Posts)
#friends (322 Million Posts)
#repost (309 Million Posts)
#food (305.4 Million Posts)
#instadaily (297.6 Million Posts)
#beauty (289.3 Million Posts)
#travel (280.5 Million Posts)
#fitfamphotosofday (279.6 Million Posts)
#follow4follow (278 Million Posts)
#igers (271 Million Posts)
#instalike (256 Million Posts)
#motivation (254 Million Posts)
#gmr (242 Million Posts)
#photochallenge (239 Million Posts)
#likeforlike (236 Million Posts)
#fitness (236 Million Posts)
#instamood (225 Million Posts)
#followback (223 Million Posts)
#lifestyle (214 Million Posts)
#instafollow (213 Million Posts)
#instagram (216 Million Posts)
#TagsForLikes (208 Million Posts)
#amazing (206 Million Posts)
#nofilter (205 Million Posts)
#jj_forum (204 Million Posts)
#happy (204 Million Posts)
#caturday (203 Million Posts)
#sun (200 Million Posts)
#instapic (199 Million Posts)
#followme (198 Million Posts)
#tagged (192 Million Posts)
#vscocam (191 Million Posts)
#beautiful (189 Million Posts)
#bestoftheday (186 Million Posts)
#cute (185 Million Posts)
#likeforlike (181 Million Posts)
#instalove (179 Million Posts)
#holiday (175 Million Posts)
#family (173 Million Posts)
#makeup (172 Million Posts)
#PicOfTheDay (169 Million Posts)
#fashionista (167 Million Posts)
#igdaily (165 Million Posts)
#socialenvy (163 Million Posts)
#artoftheday (156 Million Posts)
#sunset (155 Million Posts)
#workout (150 Million Posts)
#instacool (149 Million Posts)
#travelgram (148 Million Posts)
#fitnessaddict (148 Million Posts)
#architecture (146 Million Posts)
#throwbackthursday (145 Million Posts)
#instagood (143 Million Posts)
#beach (142 Million Posts)
#sunsets (142 Million Posts)
#landscape (141 Million Posts)
#design (139 Million Posts)
#love (138 Million Posts)
#gym (137 Million Posts)
#model (136 Million Posts)
#selfie (135 Million Posts)
#fashion (135 Million Posts)
#funny (133 Million Posts)
#dog (131 Million Posts)
#music (130 Million Posts)
#cat (128 Million Posts)
#pet (126 Million Posts)
#life (126 Million Posts)
#ootd (126 Million Posts)
#streetphotography (125 Million Posts)
#animal (123 Million Posts)
#portrait (121 Million Posts)
#foodie (121 Million Posts)
#naturallight (120 Million Posts)
#dance (119 Million Posts)
#homedecor (119 Million Posts)
#baby (118 Million Posts)
#naturelovers (118 Million Posts)
#tattoo (117 Million Posts)
#sky (116 Million Posts)
#sunrise (116 Million Posts)
#sport (115 Million Posts)
#artsy (114 Million Posts)
#blackandwhite (113 Million Posts)
#followers (113 Million Posts)
#makeupartist (112 Million Posts)
#healthy (112 Million Posts)
#designer (111 Million Posts)
#exercise (110 Million Posts)
#justgoshoot (110 Million Posts)
#makeuplover (110 Million Posts)
#yoga (109 Million Posts)
#landscapephotography (108 Million Posts)
#mindfulness (107 Million Posts)
#sporty (106 Million Posts)
#streetstyle (106 Million Posts)
#sunsetlovers (106 Million Posts)
#garden (106 Million Posts)

Most Popular Instagram Hashtags by Category

Most Popular Instagram Hashtags for Fashion

#fashion (135 Million Posts)
#ootd (126 Million Posts)
#streetstyle (106 Million Posts)
#style (347.6 Million Posts)
#fashionista (167 Million Posts)
#instafashion (79.1 million posts)
#outfitoftheday (761.2 million posts)
#styleblogger (17.3 million posts)
#lookbook (14.5 Million posts)
#fashioninspo (7.9 Million Posts)
#fashionblogger (3.3 Million Posts)
#stylegram (1.6 Million Posts)

Most Popular Instagram Hashtags for Travel & Adventure

#travel (1.3 Billion Posts)
#travelgram (148 Million Posts)
#instatravel (77.7 Million Posts)
#traveling (55.8 Million posts)
#travelphotography (54.9 million posts )
#tourism (44.2 million posts)
#traveling (43.8 million posts)
#explore (39.6 million posts)
#adventure (37.7 million posts )
#vacation (32.2 million posts )
#traveler (28.4 Million Posts)

Most Popular Instagram Hashtags for Food

#food (1.7 Billion Posts)
#foodie (121 Million Posts)
#instafood (106.9 Million Posts)
#yummy (105.8 Million posts )
#delicious (62.3 million posts )
#foodphotography (56.2 million posts )
#lunch (49.9 million posts )
#dinner (44.2 million posts )
#foodblogger (34 Million Posts)
#tasty (31.3 Million Posts)
#healthyfood (30.5 Million Posts)
#breakfast (29.9 Million)

Most Popular Instagram Hashtags for Photography

#photography (1.4 Billion Posts)
#photooftheday (297 Million Posts)
#instaphoto (207 Million posts )
#photographer (159 million posts )
#photos (142 million posts )
#picoftheday (135 million posts)
#ig_photography (125 million posts)
#photo (124 million posts)
#ig_photooftheday (120 million posts )
#landscapephotography (108 Million Posts)
#naturephotography (104 Million Posts)
#streetphotography (125 Million Posts)
#justgoshoot (110 Million Posts)
#photoshoot (101 Million Posts)
#portraitphotography (97 million posts )
#canonphotos (94 million posts )

Most Popular Instagram Hashtags for Beauty & Self Care

#beauty (510.7 Million Posts)
#makeup (431.6 Million Posts)
#makeuplover (110 Million Posts)
#beautiful (434.3 million posts )
#makeupartist (112 Million posts )
#selfcare (91.9 million posts )
#skincare (83.5 million posts )
#glowup (25 million posts )
#beautycare (20.9 million posts )
#cosmetics (16.5 million posts )
#glam (14.6 million posts )
#makeupaddict (13.7 million posts)
#beautifulskin (10.3 million posts)
#beautytips (9.2 million posts)
#selflove (8.1 million posts)
#mua (5.3 million posts )
#hairstyle (4.3 million posts )

Most Popular Instagram Hashtags for Lifestyle & Wellness

#lifestyle (181 million posts )
#life (167 million posts )
#wellness (164 million posts )
#fitness (142 million posts )
#exercise (110 Million Posts)
#yoga (109 Million Posts)
#mindfulness (107 Million Posts)
#sporty (106 Million Posts)
#healthy lifestyle (105 million posts)
#happy (96.2 million posts )
#motivation (91.6 million posts)
#healthylifestyle (89.3 million posts)
#meditation (80.9 million posts )
#sunsetlovers (106 Million Posts)
#garden (106 Million Posts)
#naturalbeauty (45.4 million posts)
#healthyfood (44.2 million posts )
#fashionstyle (35.5 million posts)

Best Instagram Hashtags to Go Viral

#love (3.9 Billion Posts)
#instagood (2.2 billion posts )
#happy (1.7 billion posts )
#followme (1.4 billion posts )
#fashion (135 million posts )
#likeforlikes (582 million posts)
#instalike (545 million posts)
#like4likes (439 million posts )
#instadaily (393 million posts )
#followforfollowback (309 million posts )
#igers (208 million posts)
#explorepage (138 million posts)
#tbt (135 million posts)
#nature (134 million posts )
#photooftheday (116 million posts)
#cute (115 million posts)

Best Instagram Hashtags to Get More Likes & Follows

#follow (1.5 billion posts )
#instagram (878 million posts)
#like (865 million posts)
#me (217 million posts )
#followback (439 million posts )
#tagsforlikes (399 million posts )
#tagforlikes (219 million posts)
#instafollow (183 million posts )
#likeforfollow (109 million posts)
#likesforlikes (108 million posts )
#follower (91.9 million posts )
#commentforcomment (90.2 million posts)
#followmeback (84.5 million posts )
#likeforlike (77.7 million posts)
#follow4follow (75.8 million posts )
#followers (68.2 million posts)
#likes4likes (62.3 million posts )

Best Instagram Hashtags for Pets

#dogsofinstagram (489 million posts)
#cats (456 million posts )
#puppy (180 million posts )
#catsofinstagram (178 million posts )
#petstagram (102 million posts)
#doglover (97.5 million posts )
#animal (81.2 million posts)
#dogoftheday (57.7 million posts )
#catlovers (56.4 million posts)
#ilovemydog (54.9 million posts )
#adorable (51.2 million posts)
#igbabies (36.7 million posts )
#doglife (31.6 million posts)
#petlover (29.7 million posts )

Best Instagram Hashtags for Weddings

#wedding (428 million posts )
#instawed (162 million posts )
#weddingdress (133 million posts)
#bridetobe (128 million posts)
#engaged (105 million posts )
#bride (91.2 million posts )
#ido (87.7 million posts)
#weddinginspiration (67.5 million posts )
#justmarried (52.9 million posts )
#bridalparty (38.1 million posts)

Best Instagram Hashtags for Fitness & Gym

#fitnessmotivation (137 million posts)
#gymlife (88.5 million posts )
#bodybuilding (85.7 million posts )
#workoutmotivation (77.1million posts)
#fitspo (74.6 million posts )
#fitnessmodel (62.2 million posts)
#gym (58.7 million posts )
#workout (55.4 million posts )
#fitnessjourney (44.3 million posts )
#healthylifestyle (43.5 million posts)
#fitspiration (36.6 million posts)
#gymmotivation (35.2 million posts )
#functionaltraining (26.4 million posts )
#instafit (25.5 million posts)

Best Instagram Hashtags for Nature & Outdoors

#nature (1.5 billion posts )
#sunset (892 million posts)
#landscape (766 million posts )
#travel (613 million posts )
#outdoors (378 million posts)
#view (322 million posts )
#explore (259 million posts )
#travelphotography (222 million posts)
#naturelovers (186 million posts )
#sky (168 million posts )
#sunrise (135 million posts)
#mountains (133 million posts )
#instanature (116 million posts )
#waterfall (115 million posts)
#forest (106 million posts )

Best Instagram Hashtags for Reels

#reels (53.3 million posts)
#igreels (18.6 million posts )
#instareels (17.7 million posts )
#trendingnow (8.2 million posts)
#viralreels (5.9 million posts )
#tiktok (4.1 million posts )
#reelitfeelit (3.9 million posts)
#tiktokindia (3.6 million posts )
#instavideo (2.9 million posts )
#videooftheday (2.7million posts)
#trending (2.3 million posts )
#tiktokvideo (2.1 million posts)
#funnyvideos (1.9 million posts )
#instavideos (1.4 million posts)

Best Instagram Hashtags for Art & Drawing

#art (1.1 billion posts )
#drawing (378 million posts )
#sketch (283 million posts )
#illustration (232 million posts)
#artist (197 million posts )
#painting (176 million posts)
#arts (122 million posts )
#draw (109 million posts )
#creative (104 million posts)
#sketchbook (90.9 million posts )
#pencil (78.3 million posts)
#watercolor (62.8 million posts )
#instaart (61.2 million posts)

Best Instagram Hashtags for Models

#model (308 million posts )
#modeling (74.7 million posts)
#fashion (73.4 million posts )
#style (69.3 million posts )
#beauty (54.1 million posts)
#photography (45.2 million posts )
#portrait (43.1 million posts )
#modellife (42.9 million posts)
#fashionmodel (41.4 million posts )
#modelo (34.6 million posts )
#supermodel (26.3 million posts )
#instamodel (25.4 million posts )

Best Instagram Hashtags for Music

#music (1.3 billion posts)
#musician (66.5 million posts )
#singer (59.9 million posts )
#livemusic (55.8 million posts)
#songwriter (51.2million posts )
#instamusic (47.6 million posts )
#musica (45.5 million posts )
#guitar (43.7 million posts )
#band (35.2 million posts )
#rap (29million posts )
#dj (25.6 million posts)
#musically (20.3 million posts)
#musicians (15.2 million posts)
#concert (12.3 million posts )

Best Instagram Hashtags for Selfies

#selfie (1.7 billion posts )
#instaselfie (113 million posts)
#me (107 million posts )
#photooftheday (93.2 million posts )
#likeforlikes (88.7 million posts)
#followme (76.8 million posts )
#instagood (75.4 million posts)
#love (68.2 million posts )
#follow (60.1 million posts )
#smile (59.1million posts)
#selfiesaturday (50.3 million posts )
#igdaily (46.2 million posts )
#igers (45.3 million posts)
#selfietime (40.4 million posts )
#positivevibes (38.6 million posts)

Best Instagram Hashtags for Parenting

#parenting (23.7 million posts )
#momlife (14.9 million posts)
#dadlife (11.4 million posts )
#mumlife (8.3 million posts )
#fatherhood (7.2 million posts)
#momsofinstagram (6.7 million posts )
#parentinglife (6.1 million posts)
#motherhood (5.4 million posts )
#baby (4.3 million posts )
#lovemykids (3.8million posts)
#familytime (3.5 million posts )
#momoftwo (3.3 million posts )
#parenthood (2.9 million posts)
#momblogger (2.8 million posts )
#mommylife (2.7 million posts)

Best Instagram Hashtags for Entrepreneurs

#entrepreneur (37.4 million posts )
#startup (15.8 million posts)
#business (14.5 million posts )
#success (11.2 million posts )
#smallbusiness (10.7million posts)
#marketing (9.6 million posts )
#motivation (8.3 million posts)
#entrepreneurship (7.9 million posts )
#inspiration (5.5 million posts )
#startuplife (4.6million posts)
#businesswoman (4.1 million posts )
#entrepreneurlife (3.9 million posts )
#businessman (2.8 million posts)
#businesstips (2.7 million posts )
#startups (2.6 million posts)

Best Instagram Hashtags for Musicians & DJs

#dj (25.6 million posts )
#musically (20.3 million posts)
#musicians (15.2 million posts )
#concert (12.3 million posts )
#dancemusic (10.9 million posts)
#djs (8.3 million posts )
#musicproducer (7.1 million posts )
#housemusic (6.9 million posts)
#edm (5.8 million posts )
#techno (5million posts)
#dubstep (4.3 million posts )
#musicon (4.2 million )

Best Instagram Hashtags for Quotes

#quotes (170 million posts )
#quoteoftheday (22.5 million posts)
#motivationalquotes (20.7 million posts )
#inspirationalquotes (17.4 million posts )
#positivevibes (14.1million posts)
#lifequotes (12.9 million posts )
#quotestoliveby (10.8 million posts)
#successquotes (7.7 million posts )
#quoteoftheday (4.6 million posts )
#motivation (4million posts)
#dailyquotes (3.7 million posts )
#inspire (3.6 million posts )
#quotestagram (2.9 million posts)
#quotesdaily (2.8 million posts )
#motivationalquote (2.5 million posts)

Top Instagram Hashtags for OnlyFans Models

#onlyfansmodel (23.6 million posts )
#onlyfanscreator (10.2 million posts)
#onlyfansgirls (7.5 million posts )
#instamodel (5.4 million posts )
#onlyfansbabes (3.9 million posts )
#onlyfanstips (2.7 million posts)
#modelo (2.5 million posts )
#promoteyourself (1.8 million posts )
#modelswanted (1.7million posts)
#onlyfanspromo (1.4 million posts )
#modelslife (1.2 million posts)
#onlyfansbaddie ( 1million posts )

Top Instagram Hashtags for Technology

#technology (44 million posts )
#tech (38.2 million posts)
#gadgets (13.3 million posts )
#innovation (8.5 million posts )
#electronics (7.1million posts)
#startups (6.9 million posts )
#techtrends (5.7 million posts)
#programming (4.9 million posts )
#apps (3.8 million posts )
#iot (2million posts)
#android (1.9 million posts )
#computer (1.8 million )
#ai (1.5 million posts )
#techy (1.2 million posts)

Top Instagram Hashtags for Gaming & Gamers

#gaming (87.3 million posts )
#gamer (53.5 million posts)
#gamers (25.5 million posts )
#videogames (24.6 million posts )
#onlinegaming (12million posts)
#pcgaming (9.9 million posts )
#streamer (7 million posts )
#consolegaming (6.8 million posts)
#gameinsight (5.2 million posts )
#videogameaddict (2.2 million posts )
#indiegames (1.8 million posts)
#gamersunite (1.7 million posts )
#gaminglife (1.3million posts)

Top Instagram Hashtags for Anime and Manga

#anime (105 million posts )
#manga (21.4 million posts)
#otaku (15.5 million posts )
#naruto (11.6 million posts )
#animelove (7.1million posts)
#animesmile (6.9 million posts )
#animelover (6.7 million posts )
#mangacollection (5.3 million posts)
#animeworld (4.2 million posts )
#onepiece (3.8 million posts )
#dragonballz (2.9 million posts)
#mangacaps (2.3 million posts )
#bleach (1.7 million posts)

Top Instagram Hashtags for Memes

#memes (167 million posts )
#dankmemes (60.2 million posts)
#funnymemes (17.7 million posts )
#memepage (14.1 million posts )
#instamemes (9.1million posts)
#humor (8.8 million posts )
#memestagram (7.1 million posts )
#dailymemes (6.2 million posts)
#memeoftheday (4.9 million posts )
#edgymemes (3.5 million posts )
#lol (3million posts)

Top Instagram Hashtags for Cars

#cars (86 million posts )
#carsofinstagram (50.1 million posts)
#carlifestyle (21.2 million posts )
#auto (15.5 million posts )
#luxurycars (8.3million posts)
#carswithoutlimits (7.2 million posts )
#sportscars (6.1 million posts)
#classiccars (5.9 million posts )
#carstagram (3.2 million posts )
#carporn (2.8 million posts)
#exoticcars (2.4 million posts )
#instacars (2.1million posts)

Popular Hashtags for Portraits

#portraits (31.6 million posts )
#photography (207.8 million posts)
#photooftheday (35.2 million posts )
#photoshoot (24million posts )
#portraitphotography (20.4 million posts)
#photoart (14 million posts )
#canonphotography (9.3 million posts )
#portrait_vision (7.5 million posts)
#portraitpage (6.9 million posts )
#modelphotography (4.2million posts )
#instagood (3.8 million posts)

Popular Hashtags for Giveaways

#giveaway (11.7 million posts )
#freebies (3.2 million posts)
#contestalert (2.9 million posts )
#freestuff (2million posts )
#giveaways (1.8million posts)
#freesamples (1.6 million posts )
#contest (1.5 million posts)
#freegifts (1.3 million posts )
#contestgiveaway (1.2million posts )
#freeproducts (955 thousand posts)
#instagiveaway (711 thousand posts )

Popular Hashtags for Interior Design

#interiordesign (20.3 million posts )
#homedecor (39.7 million posts)
#interior (27.4 million posts )
#design (37.9 million posts )
#decor (25 million posts)
#homedesign (13.7 million posts )
#interiors (12.2 million posts)
#interiordecor (10.3 million posts )
#interiorstyling (5.7million posts )
#furniture (3.9 million posts)
#homeinspo (2.8 million posts )
#homeinterior (2.3million posts)

Popular Hashtags for Christmas

#christmas (62.6 million posts )
#xmas (11.8millionposts)
#santaclaus (2.9 million posts )
#merrychristmas (2.5 million posts )
#instachristmas (1.9million posts)
#holidayseason (1.7 million posts )
#christmastree (1.6 million posts)
#holidayspirit (1.5million posts )
#christmaslights (1.2 million posts )
#snow (916 thousand posts)
#happyholidays (877 thousand posts )

Trending Instagram Hashtags for Rappers

#rapper (7.1 million posts )
#hiphop (64.8 million posts)
#rap (33.9 million posts )
#rappers (20.6 million posts )
#trapmusic (13.5million posts)
#rapmusic (12.6 million posts )
#freestyle (10.7 million posts)
#rapartist (6.4 million posts )
#hiphopculture (4million posts )
#trap (3.4 million posts)
#unsignedartist (2.9 million posts )

Trending Hashtags for Luxury Brands

#luxury (48.2 million posts )
#luxurylifestyle (31.3 million posts)
#luxuryfashion (17.4 million posts )
#luxuryshopping (13.7 million posts )
#luxurystyle (11million posts)
#luxurybrand (8.1 million posts )
#luxurylife (7.6 million posts )
#luxurycars (7million posts)
#luxurytravel (5.3 million posts )
#luxurious (3.9 million posts )
#luxuryhomes (2.8 million posts

Trending Hashtags for Digital Marketing

#marketing (53.4 million posts )
#digitalmarketing (31.8 million posts)
#socialmediamarketing (20.1 million posts )
#onlinemarketing (14million posts )
#seo (9.3million posts)
#contentmarketing (7.7 million posts )
#socialmedia (6.3 million posts )
#branding (5.9 million posts)
#onlinemarketer (5.1 million posts )
#marketingdigital (4.8 million posts )
#webdesign (2million posts)
#socialmediamanager (1.6 million posts )
#ads (1.5 million posts)

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Types of Instagram Hashtags

Knowing which hashtags to use and why can be the difference between a successful social media campaign and one that falls flat. Here’s a breakdown of all the different types of Instagram hashtags, what they mean, and how you can use them to increase engagement with your followers.

##Branded Instagram Hashtags

Branded hashtags are exclusive to your store—they should be listed in your bio, but can also be used throughout your posts. Use them to build brand awareness and encourage user-generated content. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop and So Worth Loving’s #swlfamily. Remember, only use one or two branded hashtags per post!

##Location-Based Instagram Hashtags

Location-based hashtags are great if you have products targeting local audiences. If you sell novelty mugs featuring different states, use tags like #FloridaLife or #NewYorkDrinks to connect with people in the relevant area(s).

##Entertainment Instagram Hashtags

These aren’t intended to grow your audience but rather expand on it by creating fun content experiences for those already following your page. Entertainment hashtags don’t necessarily need to relate directly to what you sell—in this example, Hush Puppies used music-related phrases like #ShopItLikeItHot and #GetItGirl!

##Mass Appeal Instagram Hashtags

Generalized tags like #instagood and #lovelife strike a chord with a wide range of users so it pays dividends to make sure you include these when you can on relevant posts. These tags often result in significant bumps in reach via larger established audiences so make sure they feature prominently in any strategy.

##Occasion-Based Instagram Hashtags

Whether it's reminding followers it's OK to have a case of the Mondays (#caseofthemondays) or celebrating summer rain (#summerrain), timely hashtags catch people's attention as there is often hype created around events or holidays - making them great magnets for engagement! In this example from Oakley, they used the hashtag #SunsOut – perfect for promoting sunglasses!

##Trending Hashtags

From time to time certain topics will suddenly trend because of current events or campaigns; take advantage of these opportunities via relevant trending topics that speak volumes about what’s going on at any given moment in pop culture – even if it doesn't have anything directly related to what you're selling right now! For example, Nike used the hashtag #DreamCrazy to celebrate their Dream Crazy campaign.

##Influencer Hashtags

Many influencers or content creators have a signature hashtag associated with their work, so when you’re working on projects that involve collaborating with influencers, be sure to include these in your posts. This will help to increase visibility and get more eyes on the content you create. For example, Jeffree Star’s signature hashtag is always included in posts related to his makeup brand – #jeffreestarcosmetics.

##Niche Hashtags

Certain industries come with their own highly engaged fanbases who actively follow accounts associated with their interests – think technology fans keeping up with VR systems or health food advocates searching out hashtags like #organic or #eatinggreen! Bremont makes excellent use of niche-specific hashtags such as #luxury and #watchoftheday here - a great way to ensure maximum reach amongst engaged users!

##Special Event Hashtags

Alert followers about special events by incorporating specific tags such as “contestalert”, “instagiveaway” (for contests/giveaways), or “flashsale/BOGO" (Buy One Get One) Free offers). Users love timely content so make sure you remind them when exciting things are happening!

Instagram Hashtags FAQ

How Many Hashtags to Use on Instagram?

When it comes to using hashtags on Instagram, research shows that the optimal number is between 11 and 30. While more than 30 may be seen as spammy, using fewer than 11 has been known to trigger less engagement. Additionally, when including hashtags in your post, try to keep them in related clusters. For example, if you’re featuring landscape photography and viewpoint shots, use those two hashtags together rather than separate clusters.

Which Hashtags Get the Most Likes on Instagram?

In terms of likes, it’s best to stick with broad and general terms like places (#sunset or #travel), lifestyle (#love or #fitness), and staying positive (#smile or #happiness). Popular trends such as yoga poses (#yogaeverywhere) and food (#foodporn) have also been known to get a lot of likes. However, don’t forget to include some niche-specific tags too – this will help you target your ideal audience.

As an example, if you're making a post about travel, use a few broad hashtags and a few niche-specific hashtags. For broad hashtags, you could go with #travel or #views. For niche-specific hashtags, you could go with hashtags relevant to the place/scenery that you are in. For example, if you're in Bern, Switzerland, you could go with hashtags like #bernswitzerland or #berncity. This will help you target a more specific audience who is interested in the particular location that you are in!

Pro Tip: Check out Famium's Instagram Engagement Rate Calculator to analyze your competitors' profiles (for free). Find out what makes their page click, and replicate the same strategy with your own twist!

What Hashtags Should I Use for My Instagram Post?

When deciding which hashtags to include in your posts, consider both general and niche-specific terms – this will help increase engagement from new followers as well as existing ones. Think about what type of content you’re posting and what goals you have for each post when coming up with a hashtag strategy.

How To Follow a Hashtag on Instagram?

It’s easy! Simply search for the hashtag you’re looking for and tap “Follow”. This way, your feed will be filled with content related to that particular tag, so you can easily engage with similar posts from other users. Always take an effort to follow hashtags within your niche and industry, as that will keep you up to date with trends that you will otherwise miss out on!

How To Unfollow a Hashtag On Instagram?

If you want to unfollow a hashtag that no longer interests you or doesn't fit within your goals anymore, simply go back to the hashtag page and tap “Unfollow”. Additionally, if want to stop following specific topics related to the hashtag then head over to the “Recommended” tab – here, select the “X” icon next to each subject that doesn't fit within what you're looking for anymore.

How To Hide Instagram Hashtags?

The simplest way would be tucking them into a comment – that way they won’t be visible within the caption but still easy enough for users (or even better - Instagram's algorithm!) to find them by searching through their hashtagged pool of content!

How to Create an Instagram Hashtag?

Creating a hashtag is easy! Just come up with something catchy and unique, preferably without too many special characters or spaces. Then add it to your post caption or comments so that other users can start using it – the more popular the tag gets, the easier it will be for people to find your content!

How to Use Hashtags on Instagram Stories?

To add an Instagram hashtag to your Instagram Stories, simply look for the hashtag sticker and add it to your story content, and type out the hashtag you'd like. Additionally, you may also add a hashtag by adding a text box and typing out the hashtag within it.

What are banned hashtags?

Banned hashtags are terms, phrases, or words that have been deemed inappropriate by Instagram and therefore cannot be used in captions, comments, or stories. It is important to stay away from banned hashtags as using them can result in a suspension of your account. Instagram hashtags related to profanity, racial slurs, or terms related to drugs are typically banned.

Top Instagram Hashtag Generators

An Instagram hashtag generator is an online tool that helps users find related hashtags for their posts. It works by analyzing a user’s post, extracting relevant keywords, and then suggesting the most popular and relevant hashtags associated with those words.

These tools can be incredibly useful when it comes to quickly researching hashtags for your Instagram posts! Here are some of our top Instagram hashtag generators:

Best-Hashtags

Best-Hashtags offers an easy-to-use hashtag generator that will suggest the most popular and relevant hashtags for your post. You can simply add a hashtag of choice, and the tool will generate tons of related hashtags within seconds.

RiteTag

RiteTag is a great Instagram hashtag generator if you’re looking for more advanced hashtag search capabilities – it can scan through billions of Instagram posts and generate tags based on their popularity, relevance, and trending status.

All Hashtag

All Hashtag is a great tool for researching the best top trending Instagram hashtags for your posts, as it offers an extensive list of suggested tags based on analytics and data from millions of posts. Additionally, it also has a “trending” section which will show you the top 30 hashtags in real-time.

Hype Tools

Hype Tools is an AI-powered hashtag generator that will analyze your post’s content and suggest relevant, popular hashtags that you can use to get more reach and engagement. The tool will also provide analytics on hashtag usage to help you build an effective hashtag strategy.

About the Author

Kristen Edwards is a renowned author and blogger focused on all things social media. Based out of Dublin, Kristen has been featured and quoted by Forbes, HuffPost, USAToday, and many other reputable magazines. Kristen is one of the oldest writers at Famium, and loves to read fictional novels in her free time.